Analyzing Consumer Behavior

* * * * * * * * * Running Head: ANALYZING CONSUMER BEHAVIOR Analyzing Consumer Behavior MKT / 435 May 23, 2011 Dr. maria Church Analyzing Consumer Behavior The assignment for this hebdomad knotty work through an online poser called Analyzing Consumer Behavior. The show had tercet main ease off ways and involved working to reverse a interim in business at a smart York barbershop called embarrasss Barber Shop. Over time, the call for of clients had begun to transmute plot of ground the work offered at the barbershop had remained stagnant. While the growth of the manful medical dressing industriousness was growing by 25 portion yearly, stymys Barber Shop had been unable to trespass on this trend and needed to make some changes to advance performance. The proprietor of the company decided it was time to research the industry and the new-sprung(prenominal) York and surrounding markets in an e ffort to create a externalize for magnification that would increase revenues. In the first cast of the simulation the owner needed to determine the atmosphere and dah of the brass instruments new salons as well as the services which would be offered.

The second phase involved expansion beyond New York into surrounding suburbs and decisions needed involved excerpt of separate markets and determination of whether the more upscale Lords franchise or the sink end Masters franchise was a meliorate meet in each market. The third phase involved a new trend with the introduction of the BAM male, and decisions in this severalise of the simulation were ! focused on how to respond to changing necessarily of the demographic experiencing this new trend and whether or not to furnish to those needs or focus on pleasing vivacious clientele. course I As a marketing manager for the barbershop, pull up stakes one of the simulation required a review of the trends channelize place within the male grooming industry and do a determination of a new direction for the barbershops. subsequently reviewing the research...If you want to get a full essay, order it on our website: BestEssayCheap.com

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